Luxury Blog

Have you heard of retrofitting in the high-end market? This practice has been gaining ground in the luxury real estate market, including here in the most valued areas of Florianópolis. Initially, retrofitting stands out as a sophisticated solution for those who want to combine modernity, architectural preservation, and a significant financial return.

Schaefer's launches mark a new chapter in the history of the Brazilian nautical industry by presenting 2025 models that not only surprise with their design, but also consolidate the Santa Catarina brand as a global reference in sophistication and innovation.

Brazilian migration has reached a new level of intensity, and according to data from the 2022 Census released by the IBGE, Santa Catarina leads the national ranking for net migration. First, the survey indicates that approximately 29 million people currently reside in states other than the one in which they were born.

Discover how quiet luxury is redefining the concept of luxury around the world and why Florianópolis has become the new symbol of quiet sophistication in Latin America.

First, the licensing of the Beira-Mar Norte marina was officially released to follow the regular procedures of the Santa Catarina Environmental Institute (IMA), marking a significant step forward for urban planning and tourism in Florianópolis. The court decision, released this Friday (13), approved an agreement between the Florianópolis City Hall, the Federal Public Ministry (MPF) and civil entities, ending months of standstill and uncertainty.

The Florianópolis real estate market is booming. And above all, the historic record-breaking traffic at Hercílio Luz International Airport during the 2024/2025 season is one of the main drivers of this appreciation.

Jurerê Internacional was named the best urban beach in the Ibero-American ranking. Florianópolis also secured two other notable positions, with Lagoinha do Leste in 7th place and Moçambique in 10th. The capital of Santa Catarina once again cemented its position as a benchmark for infrastructure, environmental quality, conservation, and abundant natural beauty.

Gabriel Benetton is a world champion kite surfer who has gained notoriety for his daring maneuvers and incredible dedication, but also for choosing Riozinho in Florianópolis as his training ground. This island spot is considered a true paradise for kitesurfers. Constant winds, perfect waves, and a unique vibe.

Roland Garros 2025 concluded with a rare combination of drama, refined technique, and pure emotion. The second Grand Slam of the season confirmed Carlos Alcaraz's dominance on the men's circuit and revealed the competitive maturity of Coco Gauff, who won her first title in Paris with a historic comeback.

Quiet luxury is a macro trend of recent years, but more importantly, it's a new way of living. Marked by refined discretion, appreciation for the essential, and choices that prioritize well-being without ostentation. In Jurerê Internacional, this philosophy of life is consolidating itself as the foundation of an unprecedented urban transformation.