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Category Archives: Luxury Blog
Retrofit is a good business in...
Have you ever heard of retrofitting in the high-end market? This practice has been gaining ground in the luxury real estate market, including...
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Schaefer launches: con...
Schaefer's launches mark a new chapter in the history of the Brazilian nautical industry by presenting 2025 models that not only surprise with their design, but also...
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Santa Catarina leads migration...
The migration of Brazilians has reached a new level of intensity and according to data from the 2022 Census released by the IBGE, Santa Catarina leads the national ranking...
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Quiet Luxury, New Luxury and Ve...
Discover how quiet luxury is redefining the concept of luxury around the world and why Florianópolis has become the new symbol of quiet sophistication...
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Justice releases the license...
Firstly, the licensing of the Beira-Mar Norte marina was officially released to follow the regular procedures of the Santa Catarina Environmental Institute...
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Floripa Decola and the Mercado I...
The Florianópolis real estate market is booming. And most importantly, the historic record for business activity at Hercílio Luz International Airport during...
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Urban Beach: Jurerê Interna...
Jurerê Internacional was named the best urban beach in the Ibero-American rankings. Florianópolis also secured two other prominent positions, with Lagoinha do Leste in 7th place.
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Gabriel Benetton: World Champion...
Gabriel Benetton is a world champion kite surfer who has been gaining prominence for his talent in daring maneuvers and incredible dedication, but also for his choice...
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Roland Garros 2025: Hilarious final...
Roland Garros 2025 concluded with a rare combination of drama, refined technique, and pure emotion. The second Grand Slam of the season confirmed the dominance of...
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Quiet Luxury: The lifestyle...
Quiet luxury is a macro trend of recent years, but more importantly, it's a new way of living. Marked by refined discretion, appreciation...
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Ironman 2025 in Jurerê Inter...
Jurerê Internacional, one of the most sophisticated and well-structured neighborhoods in Florianópolis, will host the highly anticipated edition of the Itaú BBA IRONMAN Brazil 2025. ...
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Melnick and Dimas Constructions:...
Melnick, recognized for its outstanding performance in the south of the country, is expanding its presence in the national market with a new and sophisticated launch in...
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Rolex Monte-Carlo Masters 20...
The Rolex Monte-Carlo Masters 2025 crowned Carlos Alcaraz as champion after a flawless and electrifying campaign, cementing his rise as one of the biggest names in...
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Bocaiúva: A street in the center,...
Living near Rua Bocaiúva, the seaside area, Agronômica, and downtown means living in one of the most pleasant and sophisticated areas of Florianópolis. Located in...
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Boat Accommodation: As I saw...
Boating is a trend that's transforming the way travelers seek comfort, privacy, and exclusivity during their vacations. The idea of waking up...
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Jurerê Sports Center: Promotion...
Currently, the Jurerê Sports Center is emerging as a central piece in a movement that promises to transform Florianópolis into a world reference in the training of high-level athletes...
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Invisible Luxury: The luxury that...
The term invisible luxury describes a sophisticated and contemporary concept that moves away from ostentation and delves into sensory experiences, personalization, and authenticity. It doesn't...
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Gastronomy of Florianópolis...
Florianópolis' cuisine delights residents and tourists alike with dishes made with fresh fish and seafood, transforming every meal into a true...
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Florianópolis GDP: How...
Florianópolis' GDP has stood out on the national scene, driven mainly by the technology sector, which already represents 25% of the local economy and reached...
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Nautical tourism: marinas gain...
Nautical tourism has become an increasingly popular option for travelers seeking unique experiences along the Brazilian coast. In Santa Catarina, this...
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Four Seasons Yacht: Luxury and Al...
The Four Seasons Yacht is arriving soon to redefine luxury ocean travel. With its maiden voyage scheduled for January...
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Layback Pro: The Triumphal Return...
First and foremost, the Layback Pro has established itself as one of the most important surfing championships in Brazil. In 2024, the competition brought back the...
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Floripa Surf Film Festival 2...
From March 20 to 22, 2025, Florianópolis will host the second edition of the Floripa Surf Film Festival, one of the most promising events in the...
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11th Florida Cultural Marathon...
First of all, the 11th Florianópolis Cultural Marathon arrives in 2025 with a vibrant and diverse program, transforming the city into a great...
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Jurerê Night Run 2025: Everything...
The Jurerê Night Run 2025 will once again be a unique experience, combining running and live music in the vibrant atmosphere of Jurerê Internacional, Florianópolis. The event will be...
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BTG Pactual Terminal: The rev...
The new BTG Pactual Terminal has redefined the boarding experience for passengers seeking exclusivity, comfort, and sophistication. Located at Guarulhos International Airport, next to...
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The New Face of Shoppers...
The profile of luxury homebuyers is changing rapidly in 2025. Once dominated by traditional entrepreneurs and experienced investors, this market now sees...
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João Fonseca makes History: c...
João Fonseca became the tenth-youngest tennis player in the world to win a title in the ATP Tour era. At just 18 years old, the...
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Jurerê Internacional at Rada...
Jurerê Internacional is on the radar of the world's most demanding and visionary investors—and what it doesn't say are excellent reasons for this. Today,...
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Florianópolis stands out in...
First and foremost, Florianópolis has established itself as one of the most desirable real estate markets in Brazil. In 2024, the capital of Santa Catarina ranked 3rd in the...
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